Edison Podcast Metrics reveals which podcasts are gaining popularity.
The U.S. company highlights how its tool tracks the rise of shows in the U.S. Edison Podcast Metrics collects weekly data from more than 20,000 listeners, capturing consumption by network, genre, and platform. Each quarter, it publishes the top 50 podcasts in the U.S. and the top 25 in the U.K. This week, it spotlighted Rotten Mango and Bad Friends, which climbed from 142nd to 9th and from 412th to 18th place, respectively, since 2020. Edison emphasizes that these metrics help understand audiences and industry trends.
SiriusXM makes podcasting a strategic investment and revenue driver.
The U.S. company stated at the Bank of America Conference that podcasting deals are no longer creative bets but measurable investments. Scott Greenstein, President of Content, explained that program acquisitions are managed with precision and open new monetization channels. CEO Jennifer Witz highlighted that podcast advertising grew nearly 50% in the second quarter thanks to its Creator Connect platform. She also noted that the advertising sector shows signs of recovery, with a strategy focused on strengthening programmatic buying and narrowing the gap with streaming.
IAB Podcast Upfront 2025 will bring together audio and video industry leaders.
The U.S.-based Interactive Advertising Bureau (IAB) will hold its annual podcast event on September 30 in New York. The IAB Podcast Upfront 2025 will showcase innovative programming, multi-format measurement trends, and advances in video podcasts. Ali Levitan, host of BOSS, will lead the presentation, bringing together brands, agencies, and media buyers. David Cohen, IAB’s CEO, emphasized that AI, video, and measurable outcomes are transforming the industry. Matt Shapo noted that nearly 80% of listeners alternate between audio and video. The event will introduce new tools, creative formats, and monetization strategies to help brands better measure their impact.
The Audio Academy seeks to unify and strengthen the Spanish-language industry.
More than 150 professionals have expressed interest in joining the new Audio Academy in Spain. Ricardo Dómine, the institution’s president, explained that they aim for a collective project representing the entire Spanish-language audio industry. He noted that although the sector is growing and culturally rooted, it still does not hold a priority place in cultural policies or subsidies. The Academy is committed to advocating for audio as a cultural industry before official bodies.
Disney launches video podcasts to connect fans with its series.
Disney Entertainment Television introduced a new series of video podcasts complementing Disney+ and Hulu. The programming begins with the podcast of the Emmy-winning series Only Murders in the Building, launching September 9. Episodes include conversations with the cast and creators, episode recaps, and behind-the-scenes stories. The initiative aims to keep fans engaged between episodes and offer them deeper insights into their favorite series.